Small business owners can make a lot of money without turning a profit. In fact, they can also make a lot of money, turn a profit, and still not know where their money is. This happens all the time, how does this happen? It happens very easily when you don’t know your numbers.
Knowing your numbers is essential for every business. It’s the key to being a business versus a hustle. Without knowing your numbers it's impossible for you to:
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Identify money-draining issues,
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make decisions to scale your business to 6- and 7 figures
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and plan for a sustainable future
Knowing your numbers takes the emotions out of decision making. The numbers give direct insight into where you are in business, allowing you to make decisions based on data to move your business forward.